reelify LTD ("reelify", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you interact with our websites, apps, and services (“Services”).

By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree, please refrain from using our Services.

We Never Sell Your Data.
We do not and will not sell your personal data to third parties.

What is Personal Data?

“Personal data” refers to any information that identifies or could reasonably identify you, including names, contact details, device information, payment details, and online identifiers.

Aggregated or anonymized data that cannot identify you is not considered personal data.

Who Are We?

reelify LTD provides shoppable video commerce solutions for eCommerce merchants. For data protection purposes, reelify LTD acts as the data controller of your personal data.

Contact us at: [email protected]

How We Collect Your Data

  • Direct interactions: When you fill out forms, sign up, contact support, or communicate with us.
  • Automated technologies: Cookies, tracking pixels, device data, and analytics tools.
  • Third-party sources: Shopify APIs, public records, and trusted partners.

reelify as a Shopify App & Website Visitor Tracking

reelify operates as a Shopify App that allows merchants to display shoppable videos and interactive video widgets on their storefronts.

When you visit a Shopify store that uses reelify, you may interact with:

  • Product reels
  • Shoppable video carousels
  • Interactive video popups

In these cases, we may collect:

  • Video impressions and views
  • Clicks on videos or product tags
  • Engagement duration and scrolling behavior
  • Device and browser information
  • Approximate geolocation (city & country)
  • Referral source (direct, social media, email, etc.)

This data is collected using cookies, tracking pixels (e.g., https://cdn.reelify.io/track.png), and similar technologies to provide merchants with analytics and performance insights.

In these scenarios:

  • reelify acts as a Data Processor on behalf of the merchant (Data Controller).
  • We do not collect sensitive personal data unless explicitly provided through integrations.

Legal Bases for Processing

  • Performance of a contract
  • Legitimate interests (service improvement, fraud prevention)
  • Compliance with legal obligations
  • Your consent (e.g., marketing preferences)

How We Use Your Data

  • Provide and improve our Services
  • Communicate with you (updates, support, marketing with consent)
  • Ensure security and prevent fraud
  • Analyze usage for improvements
  • Deliver targeted advertising (with consent)
  • Produce anonymized analytics reports

Cookies & Tracking Technologies

We use cookies and similar technologies to operate, personalize, analyze, and market our Services. Please review our Cookie Policy for more information.

Data Sharing

  • Service providers (hosting, analytics, support)
  • Marketing and technology partners
  • Regulatory authorities if required by law
  • Other parties with your explicit consent

All third-party partners are bound by data protection agreements.

International Data Transfers

If personal data is transferred outside your jurisdiction (e.g., EU/EEA), we implement safeguards such as Standard Contractual Clauses to protect your information.

Data Retention

We retain personal data only as long as necessary to provide Services, comply with legal obligations, and fulfill legitimate business purposes.

You may request deletion of your personal data, subject to legal requirements.

Data Security

We implement technical and organizational safeguards including encryption, restricted access controls, and monitoring systems. However, no system is 100% secure.

If you suspect unauthorized access, contact us immediately at [email protected].

Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal data
  • Object to or restrict processing
  • Withdraw consent
  • Request data portability
  • File a complaint with a supervisory authority

To exercise your rights, email [email protected].

Links to Third-Party Sites

Our Services may link to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

Data Processing Addendum (DPA)

For merchants and business customers, our Data Processing Addendum outlines our commitments regarding GDPR, CCPA, and other applicable laws.

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via our website or direct notice.

Contact Us

For privacy-related inquiries:

Email: [email protected]
Address: reelify LTD, 171 Shirley Road, Croydon, England, CR0 8SS

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